Kendrick Lamar Striving to Become Global Mogul

FILE - In this Aug. 27, 2017 file photo, Kendrick Lamar arrives at the MTV Video Music Awards at The Forum  in Inglewood, Calif.  Lamar and Olympic gymnast Aly Raisman are among the celebrities, athletes and business leaders heading to Boston for Forbes’ Under 30 Summit. The four-day event focused on technology and business starts Sunday, Oct. 1 and runs through Wednesday. (Photo by Chris Pizzello/Invision/AP, File)

FILE – In this Aug. 27, 2017 file photo, Kendrick Lamar arrives at the MTV Video Music Awards at The Forum in Inglewood, Calif. Lamar and Olympic gymnast Aly Raisman are among the celebrities, athletes and business leaders heading to Boston for Forbes’ Under 30 Summit. The four-day event focused on technology and business starts Sunday, Oct. 1 and runs through Wednesday. (Photo by Chris Pizzello/Invision/AP, File)

Kendrick is continuing to make significant career moves. From his multi-selling albums to his sneaker deal with Nike and booming world tours, the Compton-born rapper is diving into a new business endeavor.

According to Billboard, Kendrick’s label and managing entity Top Dawg Entertainment is mulling offers for a new publishing deal for the Grammy-winning rapper-songwriter between $20,000,000 and $40,000,000. Kendrick is currently signed with Warner/Chappell Music and has been for the several years that he’s developed into a global rap superstar, but that deal will expire soon. With his rap resume including 7 Grammy-awards, three critically-acclaimed label albums, and now the producer of the film soundtrack of Marvel’s Black Panther. With those feats under his belt, one buffer has offered up $28 million in a new publishing deal, and another has put $23 million with $11 million upfront, different sources have cited to Billboard.

TDE has not made clear what it is they are seeking in this new deal. However, a songwriter’s catalog usually sells for about ten times its net share value when it contains hit records. Kendrick has proven to be a massive artist who will be a free agent. He has amassed 9.5 million album consumption units.