LeBron James is continuing to build upon his interest outside of the game of basketball. In a quest to become a media mogul, the Cleveland Cavaliers star announced he would be teaming up with Showtime to produce a three-part documentary on the NBA’s impact on popular culture. The documentary set to premier in 2018 and will be created by James’ production company, SpingHill Entertainment.
“We developed the idea for these films because of the incredible, generational impact some of the NBA’s most successful players have had on every aspect of American culture,” said Maverick Carter, CEO of SpringHill Entertainment.
James will serve as executive producer on the project. Gotham Chopra, who produced the successful Kobe Bryant’s Muse, will direct the project.
“Despite the fact that I am a Boston Celtics fan to the bone, collaborating with Maverick and LeBron was an inspiring opportunity,” Chopra said. ”Sports in general and specifically the NBA provides a great backdrop for storytelling. But these films offer us a chance to go beyond that; to weave a broader cultural narrative in our current social climate.”
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