Toys R Us Shutters US Operations

This is the Toys R Us logo on a store in Pittsburgh, Wednesday, Jan. 24, 2018. This store is one of the approximately 182 stores nationwide that Toys R Us plans to close as part of its Chapter 11 bankruptcy reorganization plan. Going-out-of-business sales are scheduled to begin in February and be completed in April. (AP Photo/Gene J. Puskar)

This is the Toys R Us logo on a store in Pittsburgh, Wednesday, Jan. 24, 2018. This store is one of the approximately 182 stores nationwide that Toys R Us plans to close as part of its Chapter 11 bankruptcy reorganization plan. Going-out-of-business sales are scheduled to begin in February and be completed in April. (AP Photo/Gene J. Puskar)

Toys R Us is headed toward shuttering its U.S. operations, jeopardizing the jobs of some 30,000 employees while spelling the end for a chain known to generations of children and parents for its sprawling stores and Geoffrey the giraffe mascot. The closing of the company’s 740 U.S. stores over the coming months will finalize the downfall of the chain that succumbed to heavy debt and relentless trends that undercut its business, from online shopping to mobile games.

CEO David Brandon told employees Wednesday the company’s plan is to liquidate all of its U.S. stores, according to an audio recording of the meeting obtained by The Associated Press. Brandon said Toys R Us will try to bundle its Canadian business, with about 200 stores, and find a buyer. The company’s U.S. online store would still be running for the next couple of weeks in case there’s a buyer for it. It’s likely to also liquidate its businesses in Australia, France, Poland, Portugal and Spain, according to the recording. It’s already shuttering its business in the United Kingdom.