WASHINGTON (AURN News) — The Congressional Black Caucus Institute launched its “SO VOTE” campaign on National Voter Registration Day, with plans to spend at least $4.5 million during the midterm election cycle.
The campaign targets low-propensity Black voters, rural voters and young voters in 16 congressional districts that organizers say could help determine control of the House.
Georgia and Mississippi are receiving the heaviest focus. Instead of television ads, the campaign is working through churches, fraternities, sororities and local community groups, along with online outreach through content creators aimed at voters traditional campaigns often miss.
Rep. Jim Clyburn, D-S.C., who is helping lead the effort, said the campaign “allows us to put to practice that which we have been proposing, and we have never had the resources to do it. But this year we do.”
Former Rep. Marcia Fudge, who is helping spearhead the effort, said organizers decided to take action themselves, saying they “finally decided to take it upon ourselves to do something that we didn’t think anybody else in the industry was doing.”
Click play to listen to the report from AURN White House Correspondent Ebony McMorris. For more news, follow @ebonymcmorris & @aurnonline.
