Heineken Under Fire for “Racist” Ad


FILE- In this Feb. 24, 2017, file photo, Chance the Rapper takes watches an NBA basketball game between the Chicago Bulls and the Phoenix Suns in Chicago. Rauner and Grammy-winning artist Chance the Rapper plan to meet this week to discuss funding education in Chicago. The performer from Chicago, whose real name is Chancelor Bennett, said Monday, Feb. 27, on Twitter that he'll meet privately with Rauner on Wednesday. (AP Photo/Charles Rex Arbogast, File)
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Heineken has come under fire for a new commercial with the slogan ‘sometimes lighter is better’ that many, including Chance the Rapper, are calling ‘terribly racist’. Chance, 24, tweeted a clip to the commercial, which features a bartender sliding a bottle of Heineken’s light beer to a woman looking down sadly at a glass of wine. The bottle passes a black man sitting at the bar, a black guitar player, and a black model before landing on the woman’s table. Chance took to Twitter to call out the Heineken ad on Sunday, bringing it to the attention of many of his fans. ‘I think companies are purposely putting out noticeably racist ads so they can get more views,’ he tweeted on Sunday. ‘And that s**t racist/bogus so I guess I shouldn’t help by posting about it. But I just gotta say tho. The ‘sometimes lighter is better’ Heineken commercial is terribly racist omg.’ Chance told his followers that he wasn’t telling them to boycott or ‘go off’ on Heineken. ‘I’m just noticing how often it happens and I think they baiting consumers and tweeters and freelancers and s**t,’ he wrote.




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