Heineken has come under fire for a new commercial with the slogan ‘sometimes lighter is better’ that many, including Chance the Rapper, are calling ‘terribly racist’. Chance, 24, tweeted a clip to the commercial, which features a bartender sliding a bottle of Heineken’s light beer to a woman looking down sadly at a glass of wine. The bottle passes a black man sitting at the bar, a black guitar player, and a black model before landing on the woman’s table. Chance took to Twitter to call out the Heineken ad on Sunday, bringing it to the attention of many of his fans. ‘I think companies are purposely putting out noticeably racist ads so they can get more views,’ he tweeted on Sunday. ‘And that s**t racist/bogus so I guess I shouldn’t help by posting about it. But I just gotta say tho. The ‘sometimes lighter is better’ Heineken commercial is terribly racist omg.’ Chance told his followers that he wasn’t telling them to boycott or ‘go off’ on Heineken. ‘I’m just noticing how often it happens and I think they baiting consumers and tweeters and freelancers and s**t,’ he wrote.
I think some companies are purposely putting out noticably racist ads so they can get more views. And that shit racist/bogus so I guess I shouldn’t help by posting about it. But ? I gotta just say tho. The “sometimes lighter is better” Hienekin commercial is terribly racist omg
— Chance The Rapper (@chancetherapper) March 26, 2018
Im not saying boucott them or go off im just noticing how often it happens and I think they baiting consumers and tweeters and freelancers and shit. Like I didnt wanna tweet about it so bad ?? but its like how can u not
— Chance The Rapper (@chancetherapper) March 26, 2018
You missed the entire point, I was pointing out that alot of these marketing agencies are doing willfully so we overreact and tweet about it, and you write an article and tweet, and we all say their brand name 50 times. Thats the first sentence of my shit. And u didnt mention it https://t.co/qgrNfrfGRX
— Chance The Rapper (@chancetherapper) March 26, 2018
Come on man… ????? https://t.co/fQtEe1Dgjy
— Gabrielle Union (@itsgabrielleu) March 26, 2018
