Trump’s Tariffs Take Effect — What’s the Price Tag for America?

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Sen. Minority Leader Chuck Schumer of N.Y., speaks during a news conference on tariffs on Capitol Hill, Thursday, July 31, 2025, in Washington. (AP Photo/Mariam Zuhaib)
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The United States woke up to a new reality in global trade. As of midnight, President Donald Trump’s sweeping new tariffs are in effect, targeting more imports from dozens of countries with rates as high as 50%.

India, South Africa and Switzerland are among those facing the steepest hikes, with Trump calling the tariffs a win for America and a blow to other nations.

But economists are warning: Don’t celebrate yet. History shows that U.S. consumers usually foot the bill. That means higher prices on everything from sneakers to smartphones, groceries, cars — nearly everything you touch.

Some companies, like Apple, are trying to avoid the squeeze. Apple has announced a $100 billion U.S. manufacturing push. Others, like Procter & Gamble and Hasbro, say prices are going up — and that means toys, parents.

While Trump boasts about 90 deals in 90 days, the reality is that far fewer agreements were reached.

One thing’s for sure — two things for certain: The trade shakeup may bring more than just sticker shock.


Click play to listen to the report from AURN White House Correspondent Ebony McMorris. For more news, follow @E_N_McMorris & @aurnonline.

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AURN NEWS WITH EBONY MCMORRIS