Target Boycott Ends for Jamal Bryant, but Not All Activists Agree

by

A community member holds a sign calling for a national boycott of Target stores during a news conference outside Target Corporation's headquarters Thursday, Jan. 30, 2025, in Minneapolis, Minn. (AP Photo/Ellen Schmidt)
Reading Time: < 1 minute

(AURN News) — According to Forbes, Pastor Jamal Bryant says the yearlong boycott of Target known as the “Target Fast” has officially ended after the company renewed commitments to Black-owned businesses, supplier diversity and historically Black colleges and universities.

Bryant, who helped lead the protest through New Birth Missionary Baptist Church, says Target also increased its commitment to Black-led community groups and businesses.

Pastor Jamal Bryant speaks during the Public Homegoing Service for the Rev. Jesse Jackson at the House of Hope in Chicago, Friday, March 6, 2026. (AP Photo/Nam Y. Huh)

However, not everyone involved in the movement has ended their boycott.

Activist Tamika Mallory of Until Freedom and former Ohio state Sen. Nina Turner have not confirmed that they are returning to Target and have signaled they still want stronger accountability, including a public apology from the company’s leadership.

In addition, other racial justice groups say they will continue to pressure Target despite Bryant’s announcement.


Click play to listen to the AURN News report from Clay Cane. Follow @claycane & @aurnonline for more.

AURN Podcast Network


advanced divider
advanced divider

NEWS