MNF Propels NFL Ratings

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FILE - In this Monday, Sept. 25, 2017 file photo, the Dallas Cowboys, led by owner Jerry Jones, center, take a knee prior to the national anthem prior to an NFL football game against the Arizona Cardinals, in Glendale, Ariz. President Donald Trump's clash with the scores of professional football players who knelt during the Star Spangled Banner last weekend has set off a heated debate over proper etiquette during the national anthem. But throughout the world, flags, anthems and other national symbols can often divide as much as they unify, especially in countries with large religious or ethnic divisions. (AP Photo/Matt York, File)
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FILE - In this Monday, Sept. 25, 2017 file photo, the Dallas Cowboys, led by owner Jerry Jones, center, take a knee prior to the national anthem prior to an NFL football game against the Arizona Cardinals, in Glendale, Ariz. President Donald Trump's clash with the scores of professional football players who knelt during the Star Spangled Banner last weekend has set off a heated debate over proper etiquette during the national anthem. But throughout the world, flags, anthems and other national symbols can often divide as much as they unify, especially in countries with large religious or ethnic divisions. (AP Photo/Matt York, File)

FILE – In this Monday, Sept. 25, 2017 file photo, the Dallas Cowboys, led by owner Jerry Jones, center, take a knee prior to the national anthem prior to an NFL football game against the Arizona Cardinals, in Glendale, Ariz. President Donald Trump’s clash with the scores of professional football players who knelt during the Star Spangled Banner last weekend has set off a heated debate over proper etiquette during the national anthem. But throughout the world, flags, anthems and other national symbols can often divide as much as they unify, especially in countries with large religious or ethnic divisions. (AP Photo/Matt York, File)

Despite presidential controversy amid a prominent NFL protest movement, and a tepid Sunday Night Football, a large audience for Monday Night Football actually propelled the NFL’s third week into a year-over-year ratings improvement, according to The Hollywood Reporter. The outlet reported that the average rating across all Sunday and Monday game was up 3% compared to the same week in 2016.

The Monday Night Football matchup between the Dallas Cowboys and Arizona Cardinals made for the strongest ratings for a MNF game this season. Ratings for the game rose 63% above the week three game from 2016, according to ESPN, though that game suffered from being in direct competition with a presidential debate.

As ESPN broke with tradition to air the national anthem before the MNF game, the entire Dallas Cowboys team, including owner Jerry Jones, kneeled together before the anthem. The unified image capped off a weekend that saw over 200 players kneel during the anthem in protest of police brutality, racial injustice, and the divisive comments of President Trump, who repeatedly stated that any kneeling protester should be “fired,” while attacking the league’s “bad ratings.”

 

 

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