(AURN News) — Guy Kawasaki has spent decades helping shape how people think about innovation, leadership and what it means to make a real impact.
Kawasaki is the former chief evangelist of Apple, a former Apple Fellow, chief evangelist of Canva and creator of the “Remarkable People” podcast. He is also the author of “Think Remarkable,” a must-read for anyone trying to grow, lead, build or simply become a better version of themselves.
In an interview with AURN News, Kawasaki said his time at Apple and his work with Steve Jobs taught him lessons that still shape his views on leadership and communication.
“I learned the value of elegance and user interface design. I learned that if you get people to believe in your philosophy, it’s much easier to sell them anything,” Kawasaki said.
His book, “Think Remarkable,” is built around three ideas: growth, grit and grace.
Kawasaki said the book came from hundreds of conversations on his podcast with remarkable people, including the late Jane Goodall, Neil deGrasse Tyson, athletes, scholars and leaders. He said that after 250 episodes, 250 hours of interviews and 5,000 pages of transcripts, he wanted to put those lessons into a form that would be approachable and accessible to more people.
The result is a book filled with leadership lessons, life lessons and practical wisdom for anyone trying to do something meaningful.
“Remarkable people go through a phase of growth where they acquire new skills and they try new things,” Kawasaki told AURN News. “And the second phase is that when you try these new things, it’s not going to be instant success.”
That, he says, is where grit comes in.
“Grit means you are willing to persevere when things are not going well,” he said.
But Kawasaki does not stop there. The final part of the book focuses on grace, taking the high road and using success to help others.
“You want to pay back society because you realize that yeah, you had grit, you had growth, but lots of things had to fall into place for you,” Kawasaki said.
For entrepreneurs, Kawasaki also offers direct advice. He says the purpose of a startup is not just to raise money, build pitch decks or chase attention.
“I think the most valuable advice that I can give to startups is that the purpose of a startup is to create customers,” he said.
“Think Remarkable” is not just a business book. It is a book about reinvention, responsibility, leadership, humility and what it takes to keep growing at every stage of life.
For anyone looking for a book that is practical, inspiring and deeply useful, Kawasaki’s “Think Remarkable” belongs on the must-read list.
Click play to listen to the AURN News report from Jamie Jackson:
