State Farm has become the latest target of racial backlash over an ad featuring an interracial couple. A Tweet promoting the company’s #ProtecttheBling campaign features black male presenting a white woman with a ring.
Some on Twitter none too pleased, reacting with comments like, they’ll never use the company again; others calling for a boycott, while others stood up for diversity.
It was State Farm’s intention to simply remind folks to protect their investments with insurance.
RT TheMarySue: State Farm’s #ProtectTheBling ad Brought Out the Worst in Humanity https://t.co/TEARsB3ccA pic.twitter.com/vMhmqMAAux
— Diane Bass (@dianebassdesign) December 27, 2016
Hey @StateFarm, my interracial family thanks you for being willing to showcase diverse love! #LoveWins and yes, #ProtectTheBling too 😊 pic.twitter.com/N1TnUwwfBg
— Khary Penebaker (@kharyp) December 24, 2016